Julian Weisser


Music school → music startup → left to focus on my health (↓70lbs) → started Within to help people make empowered health decisions.


My Mission

My name is Julian Weisser and I'm obsessed with building healthy habits, solving challenging problems, being super effective, and becoming superhuman.

Superhuman?

Yes, I really do mean superhuman, but not in some inflated or arrogrant manner.

Here's how Wikipedia defines the term superhuman:

"A human with extraordinary and unusual capabilities enabling them to perform feats well beyond anything that an ordinary person could conceivably achieve, even through long-time training and development."

Let's dig into that a bit.

Extraordinary and unusual capabilities are not impossible to attain. Especially unusual ones. It's worth noting that Guinness World Records gets around 1k applications for people who endeavor to set or break a record every single week. The people who are most likely to succeed are those facing the least competition due to the record being unusual - as opposed to the longest DJ marathon which is one that is most often broken.

The part in the definition about how a superhuman can perform feats well beyond anything that an ordinary person could conceivably achieve is interesting primarily because of the word conceivably. Most achievements that seem unattainable quickly shift to being easy and not all too impressive after they've been accomplished once. A fantastic illustration of this is the story of Zac Rose, who at 16 years of age landed a 900 (a trick first landed by Tony Hawk 13 years prior) on his skateboard:

A friend happened to film Rose's feat on a cellphone, proving that Rose had just become the ninth skateboarder to join the 900 club. (Hawk remained the sole member for five years, until Giorgio Zattoni joined him in 2004. There are now 11 members.)

Still, Rose's achievement attracted almost no attention. "I didn't really think it was a huge deal at the time," he said last week. Even now, the YouTube video of his 900 has been viewed only 6,063 times.

This is what happens when someone sets a precedent, as Hawk did. Once something has been proven to be possible, people move on. Following the first -- despite the fact that the same physics apply and the trick is just as difficult -- is indisputably easier. And seemingly less worthy of applause.

Even though Zac Rose didn't get any applause, he still nailed a feat well beyond what most ordinary people could conceivably achieve. I doubt the lack of attention detracted from his personal sense of accomplishment.

The final part of the superhuman definition worth diving into is the notion that going beyond what most people believe is achievable automatically requires long-time training and development - and even this might not yield any significant results.

The belief that becoming super effective takes a long time is one of the greatest fallacies right up there with the devastating notion that fat is what makes you fat. Becoming super effective takes focus, an understanding of how to learn, and the right tools. All of these elements combine to create rocket fuel that can quickly propel you beyond the orbit of the ordinary.

I'm constantly seeking the best recipes for this rocket fuel. I'm constantly experimenting to make myself better. This website is the beginning of my attempts to officially document it all.

My Business

I love to help companies and individuals improve on what they already do well and address areas that need serious help.

I can be reached on Twitter @julianweisser or via email: julian@weisseradvising.com

Kind Words

"I asked Julian to look into [a company I work with]. He came up with savvy, actionable growth hacking strategies right away. Check him out. Now!" - Andreas Schüler, Creative Director of Coregenion

(I optimized the landing page and suggested product features to drive conversion)

"Thanks so much for all of this!!! You are an awesome coach, you know that??" - Cynthia Poon, Co-Founder of Increment Studios

(I advised them on branding, SEO, and pitching the press)

My Skills

  • Inbound marketing strategy
  • Converting site visitors
  • Making a product sticky, encouraging sharing (aka "retention hacking")
  • Optimizing emails and communication flowss

My History

I studied music business at Berklee in Boston before I fell in with two MIT researchers and joined my first startup (sharing analytics software) doing business development. It taught me the basics of understanding a customer's needs and how it's often better to stop selling and start listening. We went through MassChallenge and that's when I got immersed in the burgeoning tech scene and never thought about the music business again...

...until I decided to start a direct-to-fan music subscription company. In hindsight, this was a hackathon project that should have never become a business, but I learned a lot as we negotiated with investors (we ended up declining their unusual offer), tried to get early adopters to actually use the platform (never really happened), then joined and accepted investment from Betaspring, an accelerator in Providence, RI. They have a great team running the accelerator and I loved the other founders in our cohort.

I proceeded to make practically every mistake in the book with this startup (my co-founders managed to check off the ones that I missed) and it ended with me departing from my CEO/Co-Founder status, going on a 3 month road trip around the country (couchsurfing nearly the entire time), removing myself almost entirely from the startup world, and thinking about what I was going to do next.

Upon returning to Boston I fell into consulting and started weisser.io because my failures taught me such important lessons that it would be criminal for me not to share them with other founders. Consulting is how I make money and I only work with companies that fascinate me and that I would consider building myself. Currently, I'm laser-focused on building habit-forming products which enhance people's mental and physical well-being.

You can support this site with a one-time or recurring contribution.

I will never sell advertising. Weisser.io isn't my business - consulting and building product is. I directly invest all contributions into providing more value to visitors.

Thanks for being here - let's become superhuman together!

Julian