Julian Weisser

Music school → music startup → left to focus on my health (↓70lbs) → started Within to help people make empowered health decisions.

4 ways to create timeless posts

When discussing world news or current events, the half-life of your writing's relevancy is short. Writings focused on knowledge and advice, however, can be treasured long after the publication date.

If you look at the work of writers such as Seth Godin or Derek Sivers, you can scroll through the years and see that much of what they have written would be just as interesting and relevant if it had been published today.

This was not by accident.

Make a concious decision to write things that have the potential to remain relevant for years to come.

Here are four ways to do just that.

1. Write about ideas instead of events.

"Great minds discuss ideas, average minds discuss events, small minds discuss people." - Eleanor Roosevelt

You've probably read this quote before. There is no one who has communicated this idea better!

2. Write about what you've learned.

Here's a tweet that Evercontact has pinned to the top of their Twitter profile:

As you can see, this Tweet was published in April 2014. If you click through to the blog post on Evercontact's site you'll see that this post was originally published in June 2013 - nearly a full year ago!

Here's what Evercontact had to say about this "old" post:

"Of course, the link-building was great for SEO, but more than that, it’s been the continual visits and conversions to users. Even today we get 200-300 unique visitors/month on the post even if the infographic is over a year old!"

3. Write about your mistakes.

In February '12, Fetchnotes wrote about what happens when you swear at your users.

It actually generated quite a bit of traffic on their site and re-engaged previously inactive users:

The story was also interesting enough to get a writeup on The Next Web.

Success stories are common - embrace mistakes. Others will relate to your experience or learn valuable lessons without needing to make the mistakes themselves.

4. Remove the "published date" from your posts

"But publication dates often provide important context!" Horsepuckey. You can, and should, make the strategic decision that you'll primarily write things which retain their value...Most writing only carries a publication date because that was inserted several years ago into the WordPress template by a designer. The designer likely knows nothing about your company, to say nothing of the instant work. - Patrick McKenzie

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